The Future of Search is Simple
I think there is more to be said about improving Internet search than most would think. General consensus, for a couple years now, has been that Google owns the market and change will come in form of better search results. But I think that there is a new market emerging that Bing and perhaps, more recently, DuckDuckGo have been exploring.
The majority of people who use the Internet are not all that great at using it. There is a lot of evidence to back up this statement but the Facebook/ReadWriteWeb incident earlier this year was the first time it really occurred to me.
The reason isn’t because people are too stupid or unfamiliar with computers either. A computer is the most unintuitive and complex personal possession to ever exist. The knowledge required to simply see photos of your friends or read this post is incredible in comparison to what is necessary to wash your clothes or heat up food.
This complexity is the root in which the difficulty of making intuitive and usable interfaces stems from.